processed_career_life_2_para_df_m: 78

This data as json

rowid	name	first_name	last_name	gender	career_sec	personal_sec	info	occupation
78	Peter Max	Peter	Max	M	In 1962, Max started a small Manhattan arts studio known as "The Daly & Max Studio," with friend Tom Daly. Daly and Max were joined by friend and mentor Don Rubbo, and the three worked as a group on books and advertising for which they received industry recognition. Much of their work incorporated antique photographic images as elements of collage. Max's interest in astronomy contributed to his self-described "Cosmic '60s" period, which featured what became identified as psychedelic, counter culture imagery. Max's art was popularized nationally through TV commercials such as his 1968 "un cola" ad for the soft drink 7 Up which helped drive sales of his art posters and other merchandise. Max appeared on The Tonight Show on August 15, 1968. He was featured on the cover of Life magazine's September 5, 1969 edition under the heading "Peter Max: Portrait of the artist as a very rich man." In 1970, many of Max's products and posters were featured in the exhibition "The World of Peter Max," which opened at the M.H. de Young Memorial Museum in San Francisco. The United States Postal Service commissioned Max to create the 10-cent postage stamp to commemorate the Expo '74 World's Fair in Spokane, Washington, and Max drew a colorful psychedelic scene with a "Cosmic Jumper" and a "Smiling Sage" against a backdrop of a cloud, sun rays and a ship at sea on the theme of "Preserve the Environment." According to The New York Times, "His DayGlo-inflected posters became wallpaper for the turn on, tune in, drop out generation." On July 4, 1976, Max began his Statue of Liberty series leading to his efforts with Chrysler CEO Lee Iacocca to help in the restoration of the statue. Also in 1976, "Peter Max Paints America" was commissioned by the ASEA of Sweden. The book project commemorated the United States Bicentennial and included the following foreword: "Peter Max Paints America is based on works of art commissioned by ASEA of Sweden on the 200th anniversary of the founding of the United States of America, in sincere recognition of the historic bonds of friendship between the people of Sweden and the people of the United States, recalling that Sweden was one of the first countries to extend its hand in friendship to the new nation." Max has been the official artist for many major events, including the 1994 World Cup, the Grammy Awards, the Rock and Roll Hall of Fame, the Super Bowl and others. In 2000, Max designed the paint scheme Dale Earnhardt drove at the Winston all-star race, deviating from Earnhardt's trademark black car. He was also the Official Artist of the 2000 World Series, the "Subway Series" between the New York Yankees and the New York Mets. Max first painted Taylor Swift's portrait as a gift to the singer for her Grammy-winning albums Fearless and Speak Now, and has recently painted new portraits of Taylor Swift to commemorate her worldwide success. Max is on the Board of Selectors of Jefferson Awards for Public Service. In 1989, Max designed the cover photo—as well as the 45 rpm single picture-sleeve photo—of Aretha Franklin's Through the Storm album. In 1990, Max purchased a collection of Chevrolet Corvettes for an intended art project, but never used them and let them rot in a series of garages. In 1994, Max designed the artwork for progressive rock band Yes's fourteenth studio album, Talk. In 2012, he was chosen to paint the hull art of the New York themed ship Norwegian Breakaway by Norwegian Cruise Line. In 2017, Max did the cover art for the Aug/Sept issue of AARP magazine. In 2019, The New York Times published an investigative journalism piece on Max’s current state, revealing that he is suffering from advanced dementia, that he is now often unaware of his identity and his surroundings, and that his deteriorated mental state has been exploited in a massive art fraud scheme dating back to at least 2015.	Max married his first wife Elizabeth Ann Nance in 1963 and they divorced in 1976. Max had a nine-year-long relationship with musician and model Rosie Vela that ended in 1985. He was also romantically connected with Tina Louise. Max married Mary Balkin in 1997; she died by suicide (nitrogen asphyxiation) in June 2019. In November 1997, Max pleaded guilty in Manhattan federal district court to charges of concealing more than $1.1 million in income from the Internal Revenue Service in connection with the sales of his works between 1988 and 1991. The plea came two days before he was to go on trial on an 11-count conspiracy and tax fraud indictment. Under the deal, he pleaded guilty to a charge of conspiracy to defraud the IRS and a charge of tax evasion, telling a federal judge that he had taken payments in cash, deposited customers' checks into his personal account and arranged other transactions to avoid tax liability. In June 1998, he was sentenced to two months in prison and a $30,000 fine. The federal judge ordered Max to pay the taxes he owed and to perform 800 hours of community service. Max is an environmentalist, vegan and supporter of human and animal rights. In 2002, Max contributed to rescue efforts for Cincinnati Freedom, a cow that escaped from an Ohio slaughterhouse. The cow jumped over a six-foot fence while the slaughterhouse workers were on break and eluded capture for eleven days. Max donated $180,000 worth of his art to benefit the local Society for the Prevention of Cruelty to Animals, part of a chain of events that finally led to the cow being sent to Farm Sanctuary in Watkins Glen, New York, a permanent home where the cow remained for the rest of her life. Max lives in New York City and has two adult children, Adam Cosmo Max and Libra Astro Max. Max has developed advanced dementia, largely the result of Alzheimer's disease.	In 1962, Max started a small Manhattan arts studio known as "The Daly & Max Studio," with friend Tom Daly. Daly and Max were joined by friend and mentor Don Rubbo, and the three worked as a group on books and advertising for which they received industry recognition. Much of their work incorporated antique photographic images as elements of collage. Max's interest in astronomy contributed to his self-described "Cosmic '60s" period, which featured what became identified as psychedelic, counter culture imagery. Max's art was popularized nationally through TV commercials such as his 1968 "un cola" ad for the soft drink 7 Up which helped drive sales of his art posters and other merchandise. Max appeared on The Tonight Show on August 15, 1968. He was featured on the cover of Life magazine's September 5, 1969 edition under the heading "Peter Max: Portrait of the artist as a very rich man." In 1970, many of Max's products and posters were featured in the exhibition "The World of Peter Max," which opened at the M.H. de Young Memorial Museum in San Francisco. The United States Postal Service commissioned Max to create the 10-cent postage stamp to commemorate the Expo '74 World's Fair in Spokane, Washington, and Max drew a colorful psychedelic scene with a "Cosmic Jumper" and a "Smiling Sage" against a backdrop of a cloud, sun rays and a ship at sea on the theme of "Preserve the Environment." According to The New York Times, "His DayGlo-inflected posters became wallpaper for the turn on, tune in, drop out generation." On July 4, 1976, Max began his Statue of Liberty series leading to his efforts with Chrysler CEO Lee Iacocca to help in the restoration of the statue. Also in 1976, "Peter Max Paints America" was commissioned by the ASEA of Sweden. The book project commemorated the United States Bicentennial and included the following foreword: "Peter Max Paints America is based on works of art commissioned by ASEA of Sweden on the 200th anniversary of the founding of the United States of America, in sincere recognition of the historic bonds of friendship between the people of Sweden and the people of the United States, recalling that Sweden was one of the first countries to extend its hand in friendship to the new nation." Max has been the official artist for many major events, including the 1994 World Cup, the Grammy Awards, the Rock and Roll Hall of Fame, the Super Bowl and others. In 2000, Max designed the paint scheme Dale Earnhardt drove at the Winston all-star race, deviating from Earnhardt's trademark black car. He was also the Official Artist of the 2000 World Series, the "Subway Series" between the New York Yankees and the New York Mets. Max first painted Taylor Swift's portrait as a gift to the singer for her Grammy-winning albums Fearless and Speak Now, and has recently painted new portraits of Taylor Swift to commemorate her worldwide success. Max is on the Board of Selectors of Jefferson Awards for Public Service. In 1989, Max designed the cover photo—as well as the 45 rpm single picture-sleeve photo—of Aretha Franklin's Through the Storm album. In 1990, Max purchased a collection of Chevrolet Corvettes for an intended art project, but never used them and let them rot in a series of garages. In 1994, Max designed the artwork for progressive rock band Yes's fourteenth studio album, Talk. In 2012, he was chosen to paint the hull art of the New York themed ship Norwegian Breakaway by Norwegian Cruise Line. In 2017, Max did the cover art for the Aug/Sept issue of AARP magazine. In 2019, The New York Times published an investigative journalism piece on Max’s current state, revealing that he is suffering from advanced dementia, that he is now often unaware of his identity and his surroundings, and that his deteriorated mental state has been exploited in a massive art fraud scheme dating back to at least 2015.Max married his first wife Elizabeth Ann Nance in 1963 and they divorced in 1976. Max had a nine-year-long relationship with musician and model Rosie Vela that ended in 1985. He was also romantically connected with Tina Louise. Max married Mary Balkin in 1997; she died by suicide (nitrogen asphyxiation) in June 2019. In November 1997, Max pleaded guilty in Manhattan federal district court to charges of concealing more than $1.1 million in income from the Internal Revenue Service in connection with the sales of his works between 1988 and 1991. The plea came two days before he was to go on trial on an 11-count conspiracy and tax fraud indictment. Under the deal, he pleaded guilty to a charge of conspiracy to defraud the IRS and a charge of tax evasion, telling a federal judge that he had taken payments in cash, deposited customers' checks into his personal account and arranged other transactions to avoid tax liability. In June 1998, he was sentenced to two months in prison and a $30,000 fine. The federal judge ordered Max to pay the taxes he owed and to perform 800 hours of community service. Max is an environmentalist, vegan and supporter of human and animal rights. In 2002, Max contributed to rescue efforts for Cincinnati Freedom, a cow that escaped from an Ohio slaughterhouse. The cow jumped over a six-foot fence while the slaughterhouse workers were on break and eluded capture for eleven days. Max donated $180,000 worth of his art to benefit the local Society for the Prevention of Cruelty to Animals, part of a chain of events that finally led to the cow being sent to Farm Sanctuary in Watkins Glen, New York, a permanent home where the cow remained for the rest of her life. Max lives in New York City and has two adult children, Adam Cosmo Max and Libra Astro Max. Max has developed advanced dementia, largely the result of Alzheimer's disease.	artists